She’s one of the first women to crossover from Bollywood to Hollywood. “When we speak about Priyanka, she’s an anomaly in her own right. “What we do is we create, develop and scale meaningful brands for retailers exclusively, so we’re constantly asking ourselves, pushing the envelope: ‘How can we make products better, how we can make them different and how we can make them relevant,’” said Megan Fay, Maesa’s vice president of marketing and product development in hair care. I think it’s the trifecta of that - that was the gap for me.” It’s a step in the right direction, and you can afford it. “We’ve spent less on the bottle and spent so much more on the product. “We are going to constantly push innovation to be able to reach a place where we’re amazingly sustainable, but at the same time have superior product for a very affordable cost,” said Chopra Jonas, adding that the bottle caps cost just 3 cents to produce. The organization notes that the mass market’s embrace of the category has created “unprecedented reach and affordability.” The nonprofit released its 2021 wellness report this week, listing “Hollywood and the entertainment industries jump into wellness” as a rising new trend. The category, which incorporates “clean” and eco-friendly beauty, is valued at $4.5 trillion globally, according to the Global Wellness Institute. Known personalities in all areas of entertainment - music, film, television - have found significant success with their beauty brands, transitioning from endorsement deals to seeking ownership of their intellectual property. The rise of celebrity-owned beauty brands has been a topic of conversation of late, as the beauty world continues to see a boom of these brands enter the market across categories. The beauty industry has been reshaped by the rise of e-commerce, shoppable apps and social media marketing, and those with the highest number of engaged followers, notably celebrities, have a leg up. And now, she can be seen in Netflix’s “The White Tiger,” the film adaptation of Aravind Adiga’s debut novel, and is getting ready to shoot the Russo Brothers’ Amazon series “Citadel,” which she stars opposite Richard Madden. When she was able to leave her house in October, she returned to the set of Lana Wachowski’s upcoming and much buzzed about “The Matrix 4” with Keanu Reeves, then wrapped Sony Pictures’ “Text for You” (“with Sam Heughan and Celine Dion - her acting debut, which is very exciting,” she said). She worked on developing TV shows, signed a multimillion-dollar first-look deal with Amazon and wrote a memoir, “Unfinished,” which will be released on Feb. And while confined to her home in lockdown for six months last year, she continued to keep busy. She typically lives a fast-paced life (alongside pop star husband Nick Jonas) as an actor and producer, balancing several projects at once, she explained. “Unusually busy,” she said, on a video call from London. Priyanka Chopra Jonas is very busy - despite the pandemic.
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